The world is going through lots of changes on both ends of the online and offline spectrum. It includes content marketing and its role on a daily basis in the business industry. You might think that it is a relatively new strategy, but it has been in use since 1732.
Moreover, as the technology progresses, content marketing soars high with it. It is something you would want to take advantage to boost your sales.
Content Marketing: Primary Tactic
Content marketing is not just a side project for business strategy. It is now the central part of the company’s tactic to build its brand, earn the customers trust, and generate site traffic. All of which are important for a business’ profitability.
Last year, the content marketing industry was expected to be worth 400 Billion USD or even more by the year 2021.
Contents Over Advertisements
Let us be real; most people click that Skip Ad button every time they are on Youtube. Some people even use ad blockers because pop up ads hurt their eyes. Sure, there are still valuable ads out there, but nowadays, people tend to engage more to reputable contents.
These contents can be seen on different social networking sites, or editorial and branded sites. Also, more and more company offer everything the customers need to know about them on their website. It is the most reliable source among others, so businesses invest in their content more so than they did before.
Communication is Crucial
Some analysts predicted that by the year 2020, half of the percentage of all searches would be through voice searches. It means that what you throw on the Internet will now be read for the searches instead of them reading the content.
If this happens, people will look for more contents online because the information will be easily processed for them. Some do not like reading, but with this new trend that might be happening, your contents will undoubtedly help you boost your sales.
Changing Marketing Funnel
In this modern era, you can turn your customers, the vendors, or anyone else as business partners. Through your contents, you can build trust and continuous relationship with your audience.
Customers these days know their worth and want to get what they pay for. Everyone knows now how to complain and fight for when they feel insulted or ignored. With content marketing, you can make sure that you see all these things. In turn, you can take actions immediately.
Your customers are your partners, and you need to make sure that they are not just a one-time buyer of your business. Loyalty will last you a long way as well as the things you create for your website.
Technology Is Not Going Anywhere
We are now in the last quarter of the year, and the online community continues to surge. Households are getting more advanced. If before, one desktop is enough for a family to use; now everyone has his and her gadgets. This scenario opens more opportunity for contents to reach a wide range of audience.
In workplaces, everyone is getting involved in trends and everything they see online. It makes contents spread faster because everyone wants a sense of belonging and content marketing offers just that.